For Brands

Sponsors & Agencies

For Rights Holders

Leagues, Teams & Broadcasters

ESports

Game Publishers, Platforms & Brands

The Global Leader in Sponsorship Media Valuation & Data Analytics

We keep score at Nielsen Sports. It's what we're built for and, more importantly, it's where we play best. Our approach to comprehensive sponsorship media valuation leverages data and insights to maximize opportunity and provide greater ROI to rights holders and brands.

Media Valuation

Combining expert human analysis, deep data resources and advanced AI to determine fair market value of sports sponsorships.

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Research & Consulting

Market-leading research to carve out insights and inform smarter business decisions mapped to your unique business challenge.

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Fan Data & Insights

Unlocks sports fans’ interests, media behavior, brand attributes and purchasing habits, and demonstrates how these factors impact sponsorship decisions.

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How We Compete:

Trends come and go, but data stays true. Nielsen Sports has the global infrastructure to analyze and interpret data with a track record you can trust.

COMPREHENSIVE

For more than 30 years, Nielsen has set the global standard in brand exposure measurement across all media formats -  from linear and on demand to social.

BALANCED

In the stands with the fans or in the studio with the broadcast talent, we have the knowledge and neutrality to determine the fair market value of sponsorships.

EXPERTISE

Nielsen invented the media measurement research category, and today we apply cutting-edge technology to provide metrics that level the playing field.

Global Insight:

The Nielsen Sports network of analysts stretches across the globe, with specialists throughout Europe, Asia and the Americas. Our data helps connect you to the audiences that matter most – regardless of sport, league, event or location.

Industry Insights:

Leveraging our deep data and insights, Nielsen Sports transforms large data sets into actionable insights

Industry
Insights:

Leveraging our deep data and insights, Nielsen Sports transforms large data sets into actionable insights